What is CULIKEM’s product design philosophy?

We approach product design with two core principles: first, the product must fulfill the genuine needs of customers; second, the final price must be affordable for the majority of consumers.

Some products come packed with numerous features that seem impressive at first glance. But when we pause and reflect, we realize that many of these functions are rarely used or simply unnecessary—they represent “pseudo-needs” that appear useful but aren’t truly needed in practice.

At CULIKEM, we focus only on the features that most customers actually require—the essential functions a product should offer.

On the other hand, pricing matters. If a product we design ends up being unaffordable or beyond the budget of most people, we consider it a failure. Some brands create products that are indeed well-made, nearly perfect in design—but too expensive. Products like these belong in a museum—where they can be admired but not used.

So, to sum it up:
Simplified functionality that meets real needs, and pricing that remains accessible.